PARTNER WITH DIEHARD
Reach the most loyal fan bases in college sports — the ones everyone else overlooked.
THE AUDIENCE
There are more than 60 FBS programs outside the Power 4 that receive almost no consistent professional coverage. But the fans never left. They fill stadiums. They drive hours to road games. They donate to NIL collectives. They buy season tickets year after year for programs that ESPN will never put on College GameDay.
80%
of Group of 6 fans say they are dissatisfied with the quality and quantity of coverage of their favorite team
39%
say legacy media is their primary source — largely by default
77%
are willing to spend at least $10 per month for better access to coverage of their team
75%+
said they are likely or highly likely to support businesses that sponsor content or NIL deals tied to their team — 52% said highly likely
This is not a passive audience. This is an audience actively looking for an alternative — and already signaling willingness to subscribe, engage and support the brands that show up with them.
Diehard is built to be the place they land.
THE MARKETS
Current Coverage
UAB | Jacksonville State | Troy | South Alabama
Expanding To
Memphis | South Florida | Tulane | James Madison | App State | Boise State | UNLV— and growing
Every market is a defined geographic community with deep institutional loyalty and almost zero competition for attention.
PARTNERSHIP OPPORTUNITIES
NETWORK SPONSOR
Premium visibility across the entire Diehard Sports Network — every school, every market. Content, newsletters, podcasts, community. Limited to a small number of partners by design.
PRESENTING SPONSOR
Flagship visibility for a single school’s coverage — content, newsletters, podcasts, community. One partner per school.
CONTENT PARTNER
Branded series, presented-by columns, sponsored coverage verticals. Your brand inside the editorial experience, not bolted onto the side of it.
GAME DAY & EVENT PARTNER
Aligned with the moments fans care about most — previews, predictions, postgame, rivalry weeks, signing day.
COMMUNITY ACTIVATION
Fan polls, predictions, pick’em contests, supporter recognition. Put your brand inside the participation, not just the content.
NEWSLETTER SPONSOR
Direct access to a dedicated, high-open-rate subscriber base organized by school and market.
THIS ISN'T AD INVENTORY. IT'S COMMUNITY ACCESS.
Most sports advertising is interruption. Diehard partnerships are integration — your brand becomes part of the coverage experience fans already trust. In markets where no one else is showing up, being the brand that did matters.
Three out of four fans in this audience say they'll support the businesses that support their team. That's not awareness. That's loyalty — and it's available right now.
LET'S TALK
Tell us about your business and what you're looking for. We'll follow up within 24 hours.
Prefer to reach out directly?
advertise@diehardsportsnetwork.com